This year’s Challenge is sponsored by Sanctuary Care, a leading social housing provider with 52 Registered Care Homes, 5 Extra Care Schemes, 4 Home Care businesses, over 2300 staff and a turnover of £51 million and the London Centre for Dementia Care based at University College London. Their brief to which the six shortlisted teams responded is:
- Where would problems with memory create barriers and obstacles to living life at home?
- How would you help someone who may not be able to remember where they put something, where they came from, what they want to do?
- Making trips out to shops are risky if you cannot remember which way to go. What would help?
- How could new or existing technologies be harnessed to develop new products or services?
- Dementia is a D word: dangerous, demented, dodgy, difficult, even dirty
Is there anything that could be done to dismantle the prejudice and get rid of the label?
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